We wanted people to, to be challenged and come out of this conference with new skillsets and new tools that they could apply, and the only way you get that is through integration.

Yeah.

And, and, and, you know, so after that perfect, uh, uh, answer, A- Adam, I think one thing that actually reflects what we're trying to do here.

If you look at six years ago when, uh, the SEG and AVD decided to come together and form the, the Image, which is more like international meeting for applied geoscientists.

That is an energy.

So there, the strategy itself is reflecting on where the, the future, uh, of energy industry is.

Uh, nobody's on... is, is this, is, is in, is, on an island, so we do stuff in integration.

So those would be my recommendations as to how to filter through the noise and really be able to take what you want out of this very large multi-day conference.