I'm curious to think, like, at, at this size and operating your business today, like, what are you thinking about? Like, what's, what's the most important thing for you every day when you show up and you're trying to grow this business to whatever your, uh, goals are right now, uh, operating this business, besides just networking and asking questions about call volumes, what are you doing in the business today?

Yeah.

So I, I, I really think the most glaring thing that I would say to that i- it's relevant to, you know, obviously we have the same size business.

There's a lot of symmetry.

But I, what I see is AI and what AI is doing in the background.

Uh, I've been real curious about that.

And so my takeaway is that AI is creating exposure.

Ads? Like, what are you-