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Bryn Smith
Founder of Grey & Gold Creative and personal brand strategist helping founders become the storytellers of their brands.
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Oct 6, 2026
The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)
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13:31Bryn SmithGUEST
So I have, well, I have a, a handful of different offers, but the two biggest ones that I've been working w- on are launching as part of Launch Your Own Way, are, um, brand plot line, which is my basically like more of my brand offer so to speak, or initial like how do we get all of the pieces in place to support you in actually showing up for your brand as a human.
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13:54Bryn SmithGUEST
So the story of like how we bring the personal and professional together again, so you're not just showing up as like, "I am my title." Like you're also bringing in the human components of, you know, your personal identities and your personal interests and how you're actually going to connect with people, again, beyond your, beyond your business name or your title, um, and bringing that story in, and then also some of the style pieces that are gonna help your content convey that story and also like stand out on a feed.
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14:21Bryn SmithGUEST
Um, and also the like overall marketing or visibility or presence strategy that's gonna help you like actually put that into action, but in a way that's not like, "I, oh my God, I have to be on every single platform all of the time," and [laughs] uh, you know, all the pressure that comes with that.
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14:36Bryn SmithGUEST
Like, how do we actually show up intentionally based on how you naturally best communicate and connect with people? And so brand plot line is really that initial like, uh, putting together all of the important pieces of your online presence, and then social storyteller is more of the like tangible content piece.
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14:56Bryn SmithGUEST
So a big part of my method that I developed through, again, trying to figure out how to show up online and create content in a way that blended the professional and the personal in a way that felt more authentic to me, um, was thinking...
12 MINS LATER
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26:56Kelsey McCormickHOST
... and make it all make sense," can you maybe talk about an example of either a client or your personal plot lines and how you kind of find them and weave them into your content?