Do you ever sit back Bryce and wonder how did Amazon even win without face-to-face time? How are they getting billions of our dollars and I have never spoken to anybody from Amazon about buying?

Timing.

I think everything in life and everything business is about timing and I mean they came out in a time of world where trust wasn't a huge currency.

I mean now that people can pump out content, now everything's fake and everyone's claiming to be an expert, we trust less.

So Amazon's timing they came out with you know an era when you know people needed this, when there was not a lot of other competition with it and it's the only thing for us to kinda choose from and they shaped that for us and they created that trust over time.

Brands, like brands can't stand on their own two legs anymore without being attached to an identity.

Once they're attached to identity, we can slowly then separate them and have them have their own corporate, unique kind of structure and identity from there.

Yeah

Do you ever sit back, Bryce, and wonder, how did Amazon even win without face-to-face time? How are they getting billions of our dollars? And I have never spoken to anybody from Amazon about buying.

Timing.

I think everything in life and everything business is about timing.

I mean, they came out in a time of world where trust wasn't a huge currency.

I mean, now that people can pump up content, now everything's fake and everyone's claiming to be an expert, we trust less.

So Amazon's timing, they came out with, you know, an era when, you know, people needed this, when there was not a lot of other competition with it.

And it's the only thing for us to kind of choose from.

I wanted to save someone's job.

Is there almost like an attribution model that people use in NPR to kind of attribute that ROI over a lifetime?

Yeah.

I mean, they say one of the hardest things in PR is to measure results.

I think it's a little bit bullshit.

I think a lot of people come in like the old school way and say, hey, we got you in five or ten places this month.

We're doing very well.

Or we have a bigger share of voice compared to competitors.

I'm curious, how can PR help someone create that freedom or better opportunities so they can build the life that they want? Like an entrepreneur, is there something that they can, how they can use PR in order to do that?