Now, have you gotten to the point where you have that avatar of that ideal client for your firm? Do you kind of know who you want to be talking to more often?

Great question.

So there's four different lanes that I'm looking at here.

One being eventual podcast, focusing and talking with high-level leaders.

narratives around the human friction point.

How did they, how did these guys leaders really focus in and get through that? The second one is the first lane, which is advisory and working in the area of security cooperation, war and military sales.

So, uh, national defense sector might sell, you know, the U S government wants to sell something to a partner.

some of the work you would like to get down the road? Is there some challenge you helped somebody with in your previous life? Or you don't have to get into the specifics, but maybe get into what the friction was and how you helped kind of smooth that out.