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Bryce Applebaum

Dr. Bryce Appelbaum is a neuro-optometrist, founder & CEO of MyVisionFirst, and creator of the ScreenFit vision-training program, based in Bethesda, MD.

Sep 22, 2026

10:26
Right
10:26
... first trimester, eyes separate from the brain, the retinal tissue, and what we're talking about here is, is vision, not just eyesight.
10:36
And if we look at eyesight as just the ability to see, it's how we focus light, that's a symptom.
10:42
Vision is how our brain filters, organizes, and processes everything coming in through the eyes to be able to organize it, make sense of it, derive meaning, and then direct whatever action is needed.
10:53
And functional vision problems are brain problems, which means knowing there's neuroplasticity for our brain at any age for every brain, we can absolutely avoid unnecessary struggling and reroute vision development, reroute maladaptations that have emerged, and allow everyone to operate the way in which their brain is wired-

30 MINS LATER

41:19
Sure.
41:20
So we do these intensives at my office where every week we see people from around the world who come in for treatment.
41:24
It's a lot of work in a short period of time, but the results are insane.
35:45
Got it.
35:46
So the vestibular system I describe as, like, our internal GPS system and the roadmap of life that lets us know which way is up and down and left and right.
35:53
It allows us to orientate ourselves in space.
35:55
Somebody who's, when they're driving, way less m- l- way less motion sick than when they're a passenger in the backseat, they're allowing motor planning to take place and able to integrate central and peripheral processing more easily.
36:07
But when we're in the backseat, we're on a tablet or phone, we're getting the signals from the eye movements required to read or be on a phone that we're safe and we're static, yet our vestibular system is activated and we're in motion, and all of a sudden you get in this fight or flight response, disequilibrium emerges, and then you know the drill.
36:23
You want to get out of, out of the situation.
36:26
Vertigo and certain migraines should be diagnoses of exclusion, right?

17 MINS LATER

53:37
Yeah.
42:56
Is there something that someone could be doing that would help their eyes? Yeah.
42:59
So I think it's an awareness, but there's also an exercise for it.
43:02
So it's periphery is really the key to locking in centrally.
43:07
So when you're rowing or when you're running or when you're outside, be aware of what you're not aware of.
43:13
Like take in the whole space and it's easy for people to notice the house on the left, the mailbox on the right, but without intention, you can't see them both simultaneously.
43:23
And often we work with some very high-level rowers where we talk about where are you placing your gaze, but then where are you placing your attention? And even just to be able to, like, fluidly see both sides moving at the same time and to be able to notice the opponent boat, you know, gaining or losing traction, but without having to completely shift.
43:46
Right.

12 MINS LATER

55:45
What should people expect?
26:08
So like I think I gave you a lot to
26:10
give it a lot.
26:11
And I'm like chomping at the bit here.
26:12
All right.
26:13
So let's set.
26:14
First, the foundation for everyone listening, that eyesight and vision are completely different entities.
26:19
So eyesight's the ability to see.

22 MINS LATER

48:17
You've got the allopathic is do you have a vision for optometry that that you're hoping can can happen?
28:45
But is it true that you can teach someone how to, like, speed read and not read every word, and they actually understand what they're reading?
28:52
I'm, I'm so glad you bring this up.
28:53
So Jim Kwik's a good friend.
28:55
We actually talked about this last week.
28:56
So dyslexia often is not dyslexia, and the reason I say that, no one is born with the ability to read.
29:02
No one's born with the ability to use their eyes to converge, track, focus, or even with the ability to see in 3D.
29:06
It's all developed through our life experiences and the right sequencing of developmental milestones.

15 MINS LATER

44:15
So just kinda tell people how they would know they might need you, they might have a vision problem, and then all the things you love to do and how you help people.
25:00
And what's happening in the brain in those m- those moments when you're locked in, when you're scrolling?
25:03
So you're, you're getting stuck in this focal central visual processing.
25:07
And so we've got these two parallel pathways in our brain.
25:09
We've got one that responds to central focal input, and one that responds to peripheral ambient input.
25:15
And in a normal, healthy brain, there should be a balance between both of those.
25:17
But when we're overriding central, it literally means we're not accessing so many areas of our brain.
25:24
We're s- being so locked in with our thinking attention and our focus, and then the systems are starting to spasm.

13 MINS LATER

38:29
Is it a, is it a multi-angled approach? Is it a diet? Is it an environment? Is it a phone cessation or reducing that greatly? Is it a exercise in your eyes with your muscles around? Um, like w- how, how can we even do that?
16:35
not the official term.
16:36
So for me, it was honestly like 35 years ago.
16:40
So I'm a product of this work.
16:42
I attribute when I was a child, I had Very poor eye coordination.
16:47
I had no depth perception.
16:48
I couldn't see well.
16:50
I was lost in space on the soccer field.

25 MINS LATER

41:45
I'm left eye dominant.
19:38
Yeah
19:39
... we know exists for any brain at any age.
19:42
We are tapping into new pathways, we are creating new pathways, but we are literally rewiring the software with the right protocols and the right type of work to allow for our brain to function differently.
19:53
And, you know, when you think about just the normal stress response, when the autonomic nervous system goes into fight or flight, from a vision perspective, our pupils widen and we get this tunnel vision effect.
20:05
That's literally how we're operating on a screen.
20:08
And so you're under stress on a screen, which changes your thinking, changes your attention, changes your visual function, and then your brain starts operating differently.

6 MINS LATER

26:47
Um, okay, so we've got this program, My Vision First.
26:51
Yeah.

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