
Bryan Thyken
Chief Revenue Officer at SORBA.ai, an industrial no-code AI/AutoML platform, and a veteran advocate based in Portland, OR.
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Oct 8, 2026
AI at the Wellsite: Plunger Optimization & Edge AI with SORBA.ai - Ep 104
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12:23Mike FloresHOST
yeah so we'll stay at the edge one more time and that is you obviously what i'm hearing is you also have an established we'll call it a marketplace right is that fair you kind of have this tools in marketplace i mean what do you think is one of the most common things that you're seeing pulled out of the marketplace that's being used if whether that's energy or anybody

Bryan ThykenGUEST
else so our our downloads and our portals is really about education um i i firmly believe that there's no one size fits all application.

Bryan ThykenGUEST
So we've kind of shied away from the idea of, you know, making a plunger app or making, you know, a conveyor app.

Bryan ThykenGUEST
So we wanna let people have that flexibility, but what we have done is provided a full university on there so people can go in and get educated on the product, learn what a regression model is, understand why you would apply that, go through the training on how you deploy that in the software.

Bryan ThykenGUEST
We make sure that we have plenty of documentation and different versions, because again, all IT networks aren't the same.
From AI to OT SCADA CON: The Future of Industrial Innovation with Bryan Thyken
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Bryan ThykenGUEST
I honestly think that there is, you know, one of the biggest challenges, I think, that holds people back is you go into a project, they've heard these stories, you know, maybe they're curious about AI.

Bryan ThykenGUEST
But, you know, usually the objections are, well, I got to put my data in the cloud, that's a risk.

Bryan ThykenGUEST
Or, you know, the projects take a long time, and I don't know if we get the value.

Bryan ThykenGUEST
I personally, again, if you're profitable and making products and you have your staffing great, I think it's important just to stay...

Bryan ThykenGUEST
There are technologies out there, though, that can help meet those different pain points and help you get to value quickly.
