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Bryan Thyken

Bryan Thyken

Chief Revenue Officer at SORBA.ai, an industrial no-code AI/AutoML platform, and a veteran advocate based in Portland, OR.

Oct 8, 2026

12:23
yeah so we'll stay at the edge one more time and that is you obviously what i'm hearing is you also have an established we'll call it a marketplace right is that fair you kind of have this tools in marketplace i mean what do you think is one of the most common things that you're seeing pulled out of the marketplace that's being used if whether that's energy or anybody
12:42
else so our our downloads and our portals is really about education um i i firmly believe that there's no one size fits all application.
12:54
So we've kind of shied away from the idea of, you know, making a plunger app or making, you know, a conveyor app.
13:02
Um, all those things are configured differently.
13:05
There's different years, different protocols, versions, et cetera.
13:08
So we wanna let people have that flexibility, but what we have done is provided a full university on there so people can go in and get educated on the product, learn what a regression model is, understand why you would apply that, go through the training on how you deploy that in the software.
13:23
We make sure that we have plenty of documentation and different versions, because again, all IT networks aren't the same.
16:18
Correct.
12:07
What do you have to say to manufacturers who don't want to use AI? Yeah.
12:12
I honestly think that there is, you know, one of the biggest challenges, I think, that holds people back is you go into a project, they've heard these stories, you know, maybe they're curious about AI.
12:28
But, you know, usually the objections are, well, I got to put my data in the cloud, that's a risk.
12:34
Or, you know, the projects take a long time, and I don't know if we get the value.
12:40
I personally, again, if you're profitable and making products and you have your staffing great, I think it's important just to stay...
12:47
Find the way that makes you feel most comfortable.
12:50
There are technologies out there, though, that can help meet those different pain points and help you get to value quickly.
15:41
So it's

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