And so where do you see creativity showing up in a day-to-day?

Well, it's funny this question was on here because Matt and I just went through an MLI class at a manufacturer's resource center down in Allentown.

And one of the areas, one of the days of the class was creativity.

And I'm like, I'm in manufacturing.

I'm not a creative guy.

I can't draw.

I can't do cartoons, anything like that.

What do customers value most from manufacturing partners today?