
Bryan McCorkle
SVP of Revenue at K-12 EdTech company NovoDia, previously a sales executive at HMH and Amira Learning.
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Sep 3, 2026
K-12 EdTech Go-to-Market: Why Fifty States Are Really Fifty Different Countries?
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9:45Ilana LeoniHOST
Let's talk about how it unfolds and how right now there's a new environment as it relates to churn and loyalty and renewals within edtech.

Bryan McCorkleGUEST
I feel as though maybe not so much today, right this second, because budgets are tighter than they've ever been.

Bryan McCorkleGUEST
But if you look right now, just because someone has it, and there's multiple audits going on right now, I think it's making national news, districts are just auditing what they have.

Bryan McCorkleGUEST
Just because they've been buying it for 15 years or the last five years doesn't mean that they need it, and they want to see that ROI report.

Bryan McCorkleGUEST
Funny enough, I was working with a district in Jersey, the part of Jersey that calls it pork rolls, not Taylor ham.
11 MINS LATER