I believe, and fundamentally how

we engage our clients on this topic is it's a nuanced conversation.

I was talking to a CEO of a company.

He said, why can't I just stitch together multiple bad CRMs with agents and And go faster.

And the answer wasn't you can't.

The answer really wasn't even you shouldn't.

The answer was cost, resources, and innovation.

Brian, what role will consultants play in all this?