Yeah

... uh, the last couple of years.

Same type of thing with confidentiality and non-disparagement provisions.

Previously, there was a, an NLRB decision that held severance agreements that contained confidentiality clauses and non-disparagement clauses could possibly violate employee rights, even if the severance was signed voluntarily.

Essentially, keeping them quiet would be against the leaving employee's rights.

Under the new board, we're anticipating that this would just be removed, reinstating the prior board ruling that post-employment restrictions do not interfere with employees' NLRA rights.

And so it would essentially mean that employees would still be bound by confidentiality and non-disparagement clauses.

Hmm.

What metrics do you measure? And how do you know to say yes to turning on more or allocating more funds to this channel or pulling the plug on it?

So first thing you're going to know...

You need a CRM.

So for anyone who doesn't know what a CRM is, I think it's customer relationship manager.

It's a tool where you keep track of your leads and you can follow up and you can make notes for yourself and you can send automations and text.

If you're going to pay for leads, you need a CRM.

They're super cheap.

So what are the most common mistakes that you see newer investors make when they're getting into off-market marketing?

Does being a marketer give you access to deals that maybe other people don't get to?

Sometimes.

See, I only invest in a really small market just because I don't want to drive that far.

So, yeah, I would have access to a lot of deals.

It's just I don't have the time to even go look at them.

So I only invest in one zip code in Pittsburgh and I don't even drive past like three miles.

I want to accumulate properties.

Can you tell our listeners, you know, what it is and how that came about?

Do you want to fill us in on what's going on with the Workday AI lawsuit?

Sure.

So just because the EEOC is sort of stepping back and not making this as much of a priority as it has in the past, that doesn't mean that lawsuits like the Workday lawsuit would cease to exist.

Because that is a private action.

I believe the lead, so there's multiple plaintiffs, but if I have my, if my recollection is correct, the lead plaintiff was denied or rejected for over a thousand applications by Workday's AI.

Yeah.

So, yeah, that I think is the right response.

But the EEOC is not fanning the flames the same way they were last year, because I would say the EEOC was very seriously like saying, let's keep this lawsuit high up in the ranks of things that we care about.

So it would probably just be like sweat equity to your point, or am I confused?

No, you're right.

So, okay, we'll talk about the Facebook first and then I'll answer that one too.

So Facebook, prime example, you're paying $100 or $200 per lead.

Now, if anyone's listening and they're running Facebook, there are different ways to run Facebook ads.

I'm guessing you guys were running a Facebook ad, sending them to a landing page.

People would fill out the form.

Yeah, no one's going to work for you if you're pulling that shit these days.

No.

He's like an old timer.

They used to do the circuit and go into hotel ballrooms and stuff like that.

You go free workshop, learn how to make money, use it on your own money, that kind of stuff.

And they sell you a course in the back.

So I could go to one of those.

I was like, I don't know, 17 or 18, probably 18.

We are doing this thing.

Please make it as practical as possible, please.

Yep, 100%.

So SEO in the past was you're optimizing your website.

So basically what you're trying to do is you're trying to let the search engine understand exactly what your website is about.

And you're trying to build authority on your website.

So the way we would do that is we would change the text on it, say the title tags and meta descriptions on your website and your body content.

So if we wanted to rank for buy yellow shoes, we would have buy yellow shoes and the title meta description in the body content.

generation machine to your own business? And feel free to interpret that any way you want.

[laughs]

People are gonna think you're crazy, which maybe you are, I don't know.

Um, or, it- I was curious to see what kind of results you... like, what kind of replies I'd get.

So, and I didn't know what I was gonna do yet.

I just posted it up there just curious, right? So I started getting people responding back, and they're like, "Oh yeah, hey, this is great," or, "Hey, you're a weirdo." Um, different things like that.

And then I had five people hit me up that, like, truly needed real stuff.

They were real people, right? And one guy, his name was Mike, he needed a, he needed a ride to pick up a truck.

Yeah.