What's going on?

Well, you can see how difficult it would be to be in the Bank of Canada right now and making these decisions.

And thank God I am not part of that because they have a very they are.

There's like there's a lot going on now that is giving them pause, whether they should raise rates or lower rates.

There's two things happening here.

The Canadian economy is actually doing better than people thought.

I mean, we thought by now we would be in dire straits.

So what really can happen moving forward if a free trade deal didn't create a boom? What are our hopes? What are our expectations in this deepening of integrations?

So I'm wondering if you could perhaps give us one or two anecdotes about the good, the bad, maybe one of each about, uh, the way people consume financial information, what they should be looking for, and what goes on behind the scenes.

Uh, you know, I guess maybe to start, I think it's, uh, it's, it's a challenge today in a way because there's so much content out there.

Um, there's, uh, a lot of different things.

There's a lot of different people giving you messages.

Yeah, there's the, you know, the financial institutions that we do work for.

There's also finfluencers.

There's, uh, all sorts of people who are trying to get people's attention.

But how well would you say those two things are lining up? Do you think people are actually, uh, pursuing their goals, like, in a way that is honorable, or, uh, is there some degree of manipulation, even if it is benign, even if it is well-intended, uh, that, that people might not be aware of?

I want to ask you to just tell us a bit more about yourself and why you think the issue of caring is one that's important.

Yeah, perfect.

So I'm, as you said, a business journalist focusing on finance and investing.

And I've written for the New York Times and CNBC and BBC and all sorts of different places.

But I actually now run my own agency.

And we work with companies, banks, financial firms, also hospitals and foundations to create content, educational content around finance for consumers, for advisors.

And so we're dealing with... a whole bunch of different companies and learning about how they communicate with clients, how they care about clients.

So when we, meaning you and I, have a relationship with advisors or online, how does that convert? And how do we, why is it important for, do you think, for, let's say, an advisor to understand that? And then how does the online thing work?