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Bruno Lasansky

Bruno Lasansky

CEO of Localiza

Oct 13, 2026

5:11
What was kinda the boldest decision that you had to take?
5:14
As I was reflecting about this, I kind of in my mind was like, what are the typical temptations? Why teams normally don't come out as strong as they can.
5:26
And, you know, there are basically three things.
5:29
The first one is that they typically avoid facing the facts and the challenges, the brutal facts.
5:36
The second thing, they try to find someone to blame, either internally, and that creates division, or externally.
5:46
You know, "Oh, my God, life is very tough on us," and so on.
5:50
And as a consequence, they're tempting to find quick fixes and short-term answers for deep problems.

7 MINS LATER

13:09
In those conversations, what playbook did they tell you that you could bring?

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