If it's business to business, it's still people that are working together to do stuff.

And there is a certain assertion that is, for example, let's imagine two companies offering exactly the same product with different brands, but more or less the same product, the same design or similar design, similar quality, similar price.

If you put two customers in front of these two companies and they are exactly the same, they cannot differentiate based on the product.

customers are more likely to become loyal to the company that personalize their approach, that customize their approach, that offer something that is unique for this customer and might not be suitable for other customers.

This means that these companies approve customers not in an impersonal way, but in a very personalized way, humanizing customers, not considering customers as a number in the database that will contribute to the company's profits.

But understanding that customer have needs, not only economic need, but emotional need, mental need, and need for information that need to be provided by this company.

And when the company understand that each customer is unique, this company is more likely to offer products that are suitable for this customer.

How important do you think it is for people to get out and travel to see the world?