What are some of the hard-hitting topics that you've had in the past that you're looking forward to in the future?

Well, but past is past, right? But future, current, you mentioned Viator because they are, between them and GetYourGuide, by far the biggest OTAs in the world.

Klook is maybe catching up, but they're all pretty far ahead.

There's a few others.

And Viator just made a major change that you guys probably understand the implications better than I do in the way they want to do pricing, right? So they've changed the rules of pricing on every operator in the world.

Now, it hasn't been laid out to every operator in the world yet, but it will be, and that pricing puts a lot more control in Viator's hands instead of the operator's hands when you talk about dynamic pricing, variable pricing, whatever.

And what Viator is saying, and again, I'd love to hear your perspectives, is, "Give us your net rate.

I haven't gotten anything yet, but we sure will.

So take us through some of the big highlights that you have planned for this year in terms of the speakers and the sessions that you're most excited about.

Yeah, I mean, we are doing the same kind of streams that we put into place in DC because they're still so obvious to us, which is AI, of course.

We have a lot of content on AI that we can discuss.

And multi-day, as you know, we started... for dc you know very well since you're our partner making that happen finding speakers putting a program together and being the mc of the multi-day section multi-day stream that we call it and then culinary because culinary is such a fast-growing segment so many food tour operators and others out there interested in that segment so once again one of those three streams uh We have Kristen Dorsett, who is basically in charge of Viator.

She's the general manager of now what's called TripAdvisor Experiences, but for all intents and purposes is Viator.

So she'll be coming to talk about what's going on in their world.

On the OTA side, another thing we'll have in our arrival theater is what we call the OTA and Operator Town Hall.

Sure.