so from the

economist to the entrepreneur.

So I'm in marketing communications.

I would consider it a maybe, if not hyper-competitive, it's highly competitive.

Most of our clients have 30-day cancellation clauses.

It's a what-have-you-done-for-me-lately kind of business.

We're scrutinized regularly for value and return on their spending investment with us.

So Bruce, from a pragmatic standpoint though, are boards forced to kind of have a hierarchy of trust among stakeholders?