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Bruce MacDonald
President & CEO of Imagine Canada, the Canadian national charity sector umbrella organization; former CEO of Big Brothers Big Sisters of Canada.
3
APPEARANCES
3
PODCASTS
012
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Jul 28, 2026
The Spring Economic Update: Where Does the Nonprofit Sector Fit in Canada’s Future?
8:46

Nicole DaouGUEST
And I think charities right now are uniquely positioned over the summer and into the fall to make proactive submissions to the government about what this modernization project should be about.
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8:58Bruce MacDonaldGUEST
What we often witness during times of economic stress is kind of an inverse relationship between the economy and our sector.
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9:06Bruce MacDonaldGUEST
Often when the economy is facing challenges for charities and nonprofits, supply, as defined by money, goes down.
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9:15Bruce MacDonaldGUEST
As Canadian families are under more stress, they don't have as much to give.
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9:19Bruce MacDonaldGUEST
And at the same time, on the other side of the equation, demand for services rises.
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9:25Bruce MacDonaldGUEST
And so for many organizations, both the demand for services and the cost to deliver those services grows at a time when the supply of revenues goes down.
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9:34Bruce MacDonaldGUEST
That's what they're facing every day as they're trying to fulfill the missions.
Bruce MacDonald – The Playbook for Building a Mid-Sized Endowment from Scratch
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9:45Ted SeidesHOST
What did that look like as a religious studies major with some underpinning of microeconomics once?
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9:52Bruce MacDonaldGUEST
I got lucky in that I took the second half of intro economics my senior year and had an amazing professor named Richard Slotkin.
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10:06Bruce MacDonaldGUEST
He asked this question, "If Martians came down, went to Congress, and said, 'We'll give you fifty billion dollars in real wealth every year, but we're gonna take fifty thousand lives,' would Congress take that deal?" Throughout most of my life, the answer would be a clear no.
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10:23Bruce MacDonaldGUEST
I thought that was fascinating, and his answer was, "That's what the car industry has done." By making transportation more efficient, they've generated all this real wealth, but there are forty to fifty thousand people that die every year in car wrecks.
14 MINS LATER
Are Canadians becoming less generous?
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11:44Pia ChattopadhyayHOST
What's behind this?
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11:49Bruce MacDonaldGUEST
It's everything from, you know, 52% of Canadians on a regular basis saying they feel lonely, isolated, or disconnected.
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11:58Bruce MacDonaldGUEST
When families are under stress, they need money for food, rent, you know, power, all of those kinds of things.
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15:29Pia ChattopadhyayHOST
What's at stake here? How many Canadians benefit from the charitable sector? What are the impacts you're seeing on the ground?