What would you, if we went back and we pulled that business plan and compared it to, you know, how things went before? What were the, you know, surprises, some of the biggest lessons you learned as we, again, speaking to your point to other entrepreneurs who might be in law, most likely they're doing something else, right? But following a similar journey nonetheless.

Honestly, I would say I did not realize that entrepreneurs are so weak at marketing.

I will tell you, I look at marketing as part of an overall business plan.

If you don't have a good marketing plan, your business will fail.

That is the truth.

I don't care if it's you getting out and BNI meetings.

I don't care what it is.

So it's a