How did you specifically target and find the right one to really start out with and justify it?

Yeah.

I think that's a great question.

And I think what's really important is, I mean, this is true for me in all areas of communication really, is to think about not what I want and not what I need and, and not, you know, who I am necessarily, but what does the organization need? What do they need from me, and what's the ROI behind that? I mean, it's kind of great that that first experience for me was on the nonprofit side 'cause it was really clear.

I didn't wanna use any money unnecessarily or, you know, I wanna be really frugal.

Wanted that money to go towards the athletes as it does and it should.

And so, a- and I, I'm just a f- a frugal person, and so I wasn't interested in just, you know, hiring to take work off my plate.

And how do you start to justify spending your time more on helping lead and direct the team versus actually having your hands in everything you're doing?