
Bronte Gossling
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Aug 30, 2026
The big business banking on women freezing their eggs
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How much demand is there for it now, and why are we seeing this massive uptick in young women in particular?

Bronte GosslingGUEST
So the most recent data shows that between 2020 and 2024, the number of young women freezing their eggs more than doubled, and young women under 35 were the largest, or they, they were the cohort that was growing the most across all age groups.

Bronte GosslingGUEST
So i- it tells us women are getting slowly younger who are choosing to freeze their eggs, and I think that's, it's for a number of reasons, you know.

Bronte GosslingGUEST
I think it goes back to people are more edu- w- we're, women are more educated, they're staying in the workforce, they're more ambitious, they want to travel.

Bronte GosslingGUEST
But most of the research actually shows that rather than career or travel, it's the fact that women can't find eligible partners in men.
7 MINS LATER
10:00
So what's going on here? Like, is the technology faulty? Is it something else? Tell us the stats and then what's happening.