What was the major aha moment there with the SMS? Now, you mentioned that they text their bosses, they're texting their families, so it just seemed logical to use SMS, right?

Yeah.

And, you know, it it wasn't evident right away that like this was going to be the solution that was going to work super well.

But we wanted to test it.

We're like, well, this is where your employees attention is.

We're going to build a product on top of this channel.

And, you know.

What does AI do in this? And could it be getting in the way of that really cool manager and employee interaction that you were talking about before?