So We've kind of danced around the topic a little bit, Brock, but when you see those, and I'm just going to say this out loud, I think half of your social media is basically bashing that type of content respectfully.

Yeah, yeah, yeah.

Well, my thing is, man, is I started my career in an insurance culture that was very predatory.

Everybody needs this type of insurance.

And I just got a very bad taste in my mouth.

So I promised myself when I left that company...

I was going to be like, try to be the light in the insurance industry and just call out bad practices, right? And like, when I see something that I don't think is honest, I like to call it out because the bottom line is there are people out there that sell these contracts as a Swiss army knife, as an end-all be-all, as the right solution for every single problem that's ever existed.

So where are we with long-term care? Has it gotten any better?