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Brion Carroll

Brion Carroll

Senior Executive at Rockwell Automation; CEO of Sabrion Digital; PLM pioneer who co-founded the first PDM system and shaped product lifecycle management across retail, manufacturing, and enterprise sectors.

Jul 2, 2026

AI Across The Product Lifecycle Podcast

AI Across The Product Lifecycle Podcast

Who really owns the Bill of Materials?

Jul 2 · 1h 5m

Gus Quade
Gus QuadeGUEST
10:36
So I'll actually say, like, there's probably more similarities, too.
Brion Carroll
Brion CarrollGUEST
10:40
Well, the thing is, you can say it's factory sourced if you have trust in the factory.
Brion Carroll
Brion CarrollGUEST
10:45
And it could be like a zipper, as Fina was saying.
Brion Carroll
Brion CarrollGUEST
10:48
I can always tell a product by its zipper.
Brion Carroll
Brion CarrollGUEST
10:50
The zipper goes, I know the product sucks.
Brion Carroll
Brion CarrollGUEST
10:55
So the fact is that each industry may have freedoms and non-involvement by suppliers and in the definition in the eBOM, because if I'm looking at somebody doing apparel, those sources are right in.
Brion Carroll
Brion CarrollGUEST
11:14
If I'm looking at somebody doing footwear, that factory is right in the PLM system.

24 MINS LATER

Pat Hillberg
Pat HillbergGUEST
35:41
So, I mean, my point is, I don't think a database, I don't think there's any sort of database, artificial intelligence or not, that can overcome those dysfunctions.

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