When you look at where Saudi Arabia comes into picture, what was the thinking behind it in terms of how we manage that competitiveness, where we fit in that story, and how we get ahead and become leader in this industry?

That's a very interesting question, Somi.

So I think, obviously we started from the premise that entertainment is a good industrial sector to invest in, to diversify your economy away from traditional industries.

Interestingly, I come from Canada, so...

We went through the same exercise like 35, 40 years ago, especially in Ontario and Quebec, who for very similar reasons to Saudi today, wanted to diversify away from traditional industries like manufacturing, which they saw as going overseas eventually, and selling natural resources, which is what Canada does, which is very similar to moving away from petrochemicals here in Saudi Arabia.

It's been enormously successful.

Canada punches way, way above its weight in our industry, thanks to the collaboration and initiatives of government that have attracted a lot of big industry players there.

Yeah, so is it true that audience size doesn't matter as much in esports anymore?

I've got

to get to America.

Yeah.

um if i talk to her maybe things are going to work out better maybe i'll get my the answers to some of my questions or maybe just like why you know it's like um even worse is like because she's living with us i'm walking past her room every day so i'm seeing all the pictures of us and stuff we've brought together and like you know all that type of stuff so i'm looking literally looking at our past and our future to be at the same time and i'm like oh that's pretty cool not But so the next day I go down to the travel agents and I walk into the travel agents, of course, because I was a couple of doors down from where the travel agents was.

They knew me.

He's like, where are you going? I said, America.

He's like, whereabouts? And I'm like, I know the state that she's in.

Doctor,