so-So that w- that led to, I would say probably t- a little too much conservatism from us at times, but I, I think it served us well overall.

W- we, we think about this similar thing.

So we, at Ever tomb, we raised a seed round of 4 million in like the fall of 2024, took the product to market in early 2025.

And so what we do is we help brands figure out, and agencies, what is happening in AI search.

So when someone goes in and says, "What's the best portable Bluetooth speaker?" And they ask that to ChatGPT and Gemini, you have to sample the models.

It gives a different answer every time, 'cause it's probabilistic, and it starts to factor in your previous search history.

So it's not like normal search where, okay, I'm number three in the list of 10 results in the blue links.

Like, what's your more medium to long-term view on paid advertising in the chatbot space?