but you want to kind of explain some of that?

Yeah, I appreciate your frame up.

Like the thing is full of contradictions.

So on this page I'm looking at right now, slide 11.

So I actually do a survey of all kinds of news sources.

The question is which of the following news channels or apps have you watched in the past week on any screen, very wide funnel.

So like the great news for local news is that was at the top local news station broadcast, like still super important.

I think it's very difficult because it's not, the television station business model and local television news production process is not set up to be that atomized.

Yeah.

Yeah, exactly.

Yeah.

And then when you look at some of the other bidders like Netflix and I forget who else they were pointing out.

There's only a few companies, Apple.

I don't know.

Yeah.

And other stuff is just, stuff that you got to figure out what you're going to do with so it's a really interesting question so this is actually a use case for all that stuff sitting on your digital