... um, so, so what kind of mistakes are, are the B2B companies making then, uh, if they're not, if they're not taking this approach? They're not taking an AI first approach, I guess.

Well, the mistake they're, they're...

Well, from an AEO optimization perspective, they're not structuring their content correctly, um, and they don't seem to have a plan to do that, which is extremely important.

They also are ignoring the operational requirements that are necessary in order to be able to, um, effectively address this all, right? Uh, they, they keep the same.

And easier said than done.

I mean, a company that's been in business for 25 years operates a certain way, and all of a sudden they're being tasked with changing that.

Um, I 100% understand it's easier said than done, but it's also necessary, right? And so one of the biggest mistakes that they're, they're making, um, is they're not addressing the operational needs to align with, uh, the approach that's necessary for today.

So how do I generate that kind of authenticity when my, uh, competitor might just be churning out 10,000 words a day for their website?