So can you just kind of walk us through like what is the maybe the 10,000 foot overview of like how you do forecasting? And I'm sure we can dig into a bunch of different questions from there.

Well, I mean...

I don't think it's for a forecasting piece.

A lot of times for us, when you do things a certain way, when you like creative test a certain way and you have a certain amount of creative volume for a period of time, you're able to then kind of see the seasonality of it.

So like the forecasting that we do gets better kind of year on year.

Just because you know, let's say in February, you have a completely shit month.

You know, in November to January, it's like a really good period.

How much are you thinking about offers, if you are, on the rebill side? So from a subscription perspective, are you thinking about charging shipping on a rebill? Is the price going up? Is it going down? Are you throwing in free gifts? Are you thinking about the retention piece and the offer