What is the biggest misconception governments still have about tourism-led economic growth?

I won't say there's a misconception, but rather it's more of a shout-out, carry-on call to corporates, I'd say, like myself.

Because in my business day, I'm the CEO of... one of the most iconic um destinations in in the southern hemisphere oceans um so it's a caring call more so alex to private sector more than government because government government creates environments for private sector to invest and put shoulders to the grind and yes invest but but because the government will only provide infrastructure in the form of policy framework and the ability to invest.

So the onus is not very much on the government side, but more on the private sector.

What I will say in terms of misconception, I believe government can step up and do more because we are entering an era where You have to maximize every resource that you got.

And, you know, tourism is probably one of the biggest game changers in terms of economic growth, job creation, and just positioning, be it the country, province, city, town.

So I wouldn't use the word misconception more.

Is it building more airports? Is it more safety, digital connectivity, public spaces? Where does government need to do its bit for private sector to then take the baton and run with it?

How is the KZN coastline very unique to the investment for tourism?

My name is Brian Bono.

I'm the CEO of GS Private Sector Development in the Southern Hemisphere.

We are at a key point when it comes to tourism destination.

Washington, D.C., the Miami of Africa, it is not just 4.3 billion or 150,000 square meters of development or otherwise.

It's the creation of international confidence on the Brazilian coastline.

It positions the business of tourism in a particular way because it's no feat just to build four and a half billion of anything anywhere for that matter.

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