Could you just give me maybe just an overview on where you think the industry as a whole is right now? You had alluded to it in one of your previous answers, but where are we right now, would you say?

The industry is in transition, but it seems like it's been in transition since I started in the industry 18 years ago, right? There's always disruptors.

And it's just what's the disruptor now and what's the next disruptor going to be? So, you know, at the global level, you know, what's going on with the diamond mines and debaters is really, really concerning.

At the national level, it's the shrinking of the industry and the consolidation of the majors.

And, you know, if you're talking about my day-to-day operations, I don't know if there's going to be people that are willing to work in luxury retail in the next 10 or 15 years so there's all um you can almost drown yourself in thinking out but really it's about what the what are the things that you can control and what are the things that you can't control in the end we help people celebrate and people like shiny things So we're very lucky about that.

People like baubles.

And so from that standpoint, we're always going to be here.

And that is what their strength is, I guess, if that makes any sense, I guess.