I totally

understand that.

Yeah.

I think, I mean, ultimately I think too, you know, so much of, of what we want this year's Fuji Kina to be, you know, obviously it's the celebration of 200 years of photography, but we've, we've brought in some really prestigious partners to help us kind of tell that story.

I think, you know, one of the things that there's a couple of things that we've been, been kind of recognizing, you know, some of the, some of the newer, like younger generations, I'm sure you've seen it too.

There's this kind of like almost, um, pivot back to lo-fi analog in person.

You know, I think so much of that had to deal with like growing up during COVID and, and having that experience of, of kind of being locked in and then, you know, people flipping back to, um, there's been a lot of, I like, I never went back to an, uh, uh, an office, you know, post COVID I went fully remote then.

And And I think circling it back to Fujikina, and granted, I might be putting words in people's mouths, but that circling back to trying to emphasize the art for art's sake is so profound and necessary