And so what is Pup O'Clock?

So Pup O'Clock is a monthly themed subscription box.

Uh, it's the only subscript- subscription box for kids to adopt the responsibilities to engage with their, with their dogs.

Um, so kind of the, uh, backstory of Pup O'Clock was back in, uh, kind of post-COVID, when everyone was, uh, adopting dogs and the abandonment rates were going through the roof.

Um, that's one reason I was kind of taking a look at, at, uh, developing a product or a tool for families, particularly kids, to adopt that responsibility and to be educated around, uh, that dog ownership.

Um, certainly to help the abandonment rates in shelters.

Um, but also the classic story of kids wanting the dog 'cause the kid, be- because the dog's, uh, uh, super cute or beautiful or whatever it might be, but that kind of shine wears off, and then the parents end up taking care of the dog.

Um, but yeah, let's, let's, uh, what c- comes in the box?