What are the things that inspire you to, you know, create a new dish? I mean, of course, based on authentic Korean flavors, but how do you get inspired?

So me and our team has a too strong philosophy when we do the R&D that we never compromise.

we should have a core authentic flavor, Korean flavor, traditional flavor.

Second is, we want to serve creative dish.

So traditional or authentic and then creative is kind of conflict.

Yeah, yeah.

So it's our menu R&D process really, really tough.

Tell us a little bit about how you went about choosing all of the different elements, all the details.

Let's hear from him now.

Classically, people thought of atopic dermatitis as just a rash.

And I think now people recognize that the central symptom of atopic dermatitis is the itch.

Really, that came about because the therapies that were developed in the last 10 years were have shown to be very, very effective at alleviating itch.

And then downstream of that, what people start to recognize is that when you actually improve itch, the patients seek out that treatment.

This was not a phenomenon that was actually driven by physicians and providers.

Changes come in medicine not because of physicians, actually.

How do you think this contributes to the debate over fries, that it can be served in so many ways?

Yeah.

You know, I don't think there's any one wrong way to serve a fry.

The thing about fries is everybody likes their fry a little bit different.

If you love waffle fries, great.

If you love curly fries, wonderful.

I love both of those things, but I'll usually take a classic fry over those, or a cottage fry.

Can you describe this place for us?

Was that the original sort of pitch for frozen yogurt versus ice cream?

I think definitely yes.

So like I was saying, it, um, kinda started out in 1975 at 40 Carats in Bloomingdales, which was, like, a health food bar, and people would talk about it as something that maybe had less fat or less calories than ice cream, right? And I would say that was true through the first wave and the second wave.

Healthiness was just a big part of the marketing.

You wanted to eat fewer calories.

Um, ice cream maybe tastes better, but frozen yogurt is allegedly better for you.

And nowadays you see that marketing has kind of disappeared-

Oof