And as we look into the future and think about where this goes, how you think about that, how Mistral thinks about that.

All right, first, I need to let you know, I have been in every year except for one of my career at Microsoft, AWS, or Google.

So I want you to know I'm the underdog now.

And if you hear any awkward conversations about the big guys and how they're doing stuff, just turn to him.

So I'm at Mistral AI.

As mentioned, I just started six weeks ago as CMO there.

And I ran product marketing for AWS and then for Google Cloud.

What did you see that those organizations didn't see?

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Okay, well thank you all for being here.

How many people have been on a foreign mission trip before? Oh, about everybody.

How many has been to Guyana before? Okay, the one fellow that's from Guyana.

All right.

And so eight years ago, I left the business world with the blessing of my wife and started doing mission work.

And Guyana is great because it speaks English.

Eh,

Oh, wow

And we have our own chemist on board who goes and takes care of all of our products, creates all of our products, everything from the looks and the smells.

They all have a very unique feel to them, and so that's, that's really what we saw.

We just saw a need and kind of went for it, and we're fortunate to get the people on board that we have, and we've got a great team of people helping us.

Yeah.

We feel that most, if not all, of our products after one use, people can see the difference, they can feel the difference, they can smell the difference.

One of the other things that we feel makes us different really is the culture that Tyler and I are trying to build with our clients.

I mean, there's very few products out there- A, that people probably know exactly what's actually in what they're doing because if it's a white labeled product, they probably don't really know what's in it.

Do you want to share any particular examples around something that he's done that really imbues what he's doing from a charitable perspective as well?

Yeah, just on the member help level, he's always looking out for people, especially when we have new potential people who would like to join.

He's there supporting them.

Yeah, there's just so much.

Again, it's like week by week.

There's something that will come up and Kento's on it.

He's just always available for everybody.

Yeah,

Um, he'll also be marketing somewhat in the US as well, I suppose, Brian

Yes.

Yes, indeed.

Uh, we're very lucky to have found Ed.

Uh, Ed is exactly the right man to take this story forward.

Um, a, a tungsten prospect like this is not something every day.

It's a ...

Yeah, so to sum up 2026 so far then, would you say it's been a year of considerable transformation for the company?