I mean, how can they both be true at the same time?

Well, so I think what it really looks at is this, as I said, you know, the tide is moving out on certain types of work.

So when we look at the nine out of 10, as far as end clients, and that's the specific statistic came out of the agency edge research through AMI, it is, you know, We're still incredibly relevant.

Clients know they need an agency.

They need an expert.

They need authority in the position and that, you know, it is more likely that their initiatives will be successful if they have the right people at the table with them.

You know, it's just knowing that like, we're still incredibly relevant.

you identified another another segment you call the ai opportunity embracers and and we certainly are seeing that out there that people are rushing in saying oh There's money to be made in this new frontier, but I'm also seeing a lot of them already going, we can't really get any clients just pitching that because they can do it themselves for 20 bucks a month, right?

I mean, how can they both be true at the same time?

Well, so I think what it really looks at is, this is, I said, you know, the tide is moving out on certain types of work.

So when we look at the nine out of 10 as far as end clients, and that's a specific statistic came out of the Agency Edge research through AMI.

It is, you know, we're still incredibly relevant.

Clients know they need an agency.

They need an expert.

They need authority in the position, and that, you know, it is more likely that their initiatives, it will be successful if they have the right people at the table with them.

Right.