And before that, actually what ugly rabbit is as a brand.

Okay.

So right now, um, it's, it's a whirlwind, um, where product is coming in.

Um, We're preparing for launch.

We registered LLCs, set up business bank accounts, all of the behind-the-scenes stuff of starting a business and a brand like this.

Nailing down suppliers and where our product's coming from.

Um, you know, you gotta do samples and get check quality.

How important is it that you and Tim both see yourselves as the consumer as you create the launch strategy, as you create different silhouettes, as you think about building the brand? Having that clear understanding of who you're trying to market to or sell to, how important is that?

I am from West

Michigan.

And my golf journey, I played almost every sport growing up.

My dad played a little bit of golf.

I played baseball, football, basketball, hockey, you name it.

But we would always mess around with his golf clubs and some old golf balls out in the yard.

We lived out in the country, hit them out into the apple orchards and stuff.

And how did you get to the point where you wanted to actually build a company in golf and share a message?