How does this technology apply to your domain?

Yeah, well, it's a great question.

As with everybody else on the call, RX has been using machine learning, big data, those techniques for over a decade.

But generative and extractive AI has actually created some rather interesting opportunities for us to connect our exhibitors and our visitors in near real time.

So if you think about the show floor and all of the interactions that are going on between hundreds of exhibitors and tens of thousands of visitors, our products are utilizing this tech to create real-time actions.

So you're interested in this at this exact moment, we'll give you other suggestions about other exhibitors or other content you may want to take care of right then.

Because that's one of the things, YS, that is interesting about our events.

What is it like to watch LNLP, Elsevier, and RISC do this and then say, this is what we're going to do because we are different?