Mm-hmm

... that really understand what it's like, you know, being a credit union and the needs of a credit union, so that's made a big difference for us.

Um, so that's awesome.

Uh, so yeah, Sam, to your point, I've been in Fintech about over 25 years, was, uh, president of a company called QBT Systems, which was acquired by, um, Check- yeah, Corelion, and then by, uh, CheckFree.

Corelion was acquired by CheckFree, then CheckFree was acquired by Fiserv.

I was at Fiserv, the same team.

We left, we started Finnovation.

Yeah.

Today, as we stand today, how long does it take for a credit union to be able to start using movement inside? any of those channels?

Yeah, you obviously know the right questions to ask, having been in the industry and where financial institutions struggle through implementation.

So our implementations right now, especially.

So one thing, TrueStage did a real nice job of investing in the cloud platform.

So the original QNexus platform was on premise.

And as you know, on premise is no fun, I feel, for the credit unions where You know, they have to stand up servers secure and monitor those servers, spend the staff time on that, you know, update the software.

It's no fun.

As you did that review and in your mind, what separated the ones that truly created value for their customers and for credit unions over those that just had a great pitch deck?

[laughs]

So this is Brian Bodell with Movement.

Emily, I completely agree with your point.

Over the years, what I've really watched in terms of trends and everything from retail, as in how people are shopping, you know, for gifts and everything along those lines, they have a lot of advancements in personalization.

Obviously, we've got a million examples on that front.

And also the global financial services market, there's a lot of innovation.

But I really agree with your point.

So there you go.