Sure.

And at that point is where the whole car thing kind of started of me thinking.

So I was racing cars at the time.

I had, you know, I was the stupid kid who was, you know, basically financing everything through a credit card.

If I could somehow purchase it, it was allowing me to race.

And I was friends through the Porsche Club with a guy that owned a research company.

And he was doing social media research kind of in the very early days of social and being able to use it as a input for research.

so you mentioned it briefly you mentioned the gold dealer program but it has now ended its third decade right how have the program's features and benefits evolved to meet the needs of the tire dealers over the years and especially today i mean 2026 what is it doing to help the dealers today