So, so this is the hold we've got.

Four different models.

So same as last year, 31, 33, 35, and 37.

We're going to focus on the six.

A six-inch brace height is a standard option this year.

You can order sevens, but six is going to be the flagship for this year.

So top for bottom, you haven't seen anything that hasn't been touched this year.

All right, what else you got there? Mm-hmm.

We got away from the core cam, right?

We did, yeah.

So CoreCam has been a phenomenal cam.

People love it.

It's probably one of the smoothest cams in the industry that still produce great speeds.

So we love that cam.

So we still wanted to have a similar feeling cam, but we wanted to add a lot of features to this cam.

too.

The thing about Prime that I love, really, is you guys... stand out you know like the bows definitely stand out when i went to all the shoots that i went to this year you you could see it 100 yards away like oh that dude shooting my question to them was is that a former divide you know and if it was shorter i'm like okay that's obviously a divide um and this and this one's gonna

stand out even more um we went with shorter limbs So the riser is going to be much straighter and stiffer.

Our six-inch brace height looks a lot like our seven-inch last year.

You know, like I said, the new pockets, the new grip, the machining.

If you look at the machining, it's intricate.

It's deeper.

It's sexier.

Yeah.

So BA, what are the specific differences as far as the hold and the control?

Well, I mean, like I said, so we took last year's technology, which was still top tier and was able to kind of find some spots to really make a difference on the pricing.

And that's where the control came in.

And just it's a wonderful bow for that.

When you get to the hold, I mean, this year has been a huge jump for us.

You know, say two years ago from the form to the divide, we made some small changes.

We added some features, things like that.

Consumers

It really

does.

Let's talk about exactly what you're talking about.

I mean, I started the podcast off that way.

The word aiming, the word accuracy.

And you set it.

So we're still doing the center grip.

Yeah.

[laughs]

... um, you know, I'm sure the Graces want to hear that now, you know.

But, um, so I went from customer service, running that for a long time, getting that squared away, um, to moving over to sales.

And, uh, basically I ran the western half of the United States for almost 10 or 12 years for G5.

So I did all the dealers, did all the events, tax, things like that.

Um, but I was also the one that was kind of always organi- organizing, um, photo shoots, working with our pro staffers, um, that kind of stuff and, uh, you know, influencers, things like that, running events, things like that.

And the boss is like, "Why aren't...

Yeah.

Yeah, no, I'll just go right into

it.

So growing up, like I said, I grew up like on the back of a three wheeler.

My dad, my mom's dad was they were big time whitetail guys, big time bow hunters.

Um, gun hunters too.

So I kind of grew up in a, in a small little area up North.

I mean, we lived down here, but every, it didn't matter if it was school or not.

We, uh,

You

know, but I mean, that's what they're called.

Those are the two cam systems that are out there, you know, when they work this way, but to be able to do it and actually bring the string over, you know, bring the cable over behind the string and nobody's ever done it.

Like there's, I'll bring up Dart.

Darton had it years ago where they brewed the cable out to actually clear the cables without, or clear the strings without, or the arrow without cable guard on it.

Right.

We did it the other way where we pushed it in, you know, so it still does the same thing, but in a simpler way.

And so, and it just took off kind of from

because if you know you look at this the choose your own adventure logo is on the tarot card deck it's on the guidebook What does a choice-driven narrative have in common with a tarot deck?

I think a lot.

Rana can probably speak to this too, but it's a lot because what it really – There's a lot of profound wisdom in a tarot deck.

So it's not foreseeing your future.

It literally is a pathway.

So you're using the cards to explore different ways to move forward in life, really.

So it's not telling you.

And so, Brian, you, based off of your experience as being an illustrator for this particular project, what have you learned about yourself from doing this?

No, I didn't know that.

All you have to say is Scotland, and everyone's got their own view of what that may be.

Maybe it's men in kilts.

Maybe it's whiskey.

Uh, [laughs] there's plenty of that.

[gentle music] My name is Brian Anderson.

I live in the Bronx in New York City, and I'm the former Commissioner of New York City's Department of Records, which was the archives for the City of New York.

I've actually arranged to have my ashes scattered there.

we started

with one, right? And then we added one later on.

But what we realized is what we can really do with the AST technology can really advance us and be able to create more than we've ever had.

The whole concept behind it is every other manufacturer basically tells you what you're going to shoot.

There's a flagship.

That's what you're going to shoot this year.

Well, there's a lot of guys that have different draw links, different feels, different ways they want to accomplish their goal.

You get the information.