What does that mean? when you say neurodivergence, and how can you help from your expertise? How can you help other neurodivergent founders out there?

Yeah, that is a really great question.

I suppose when I was working a typical nine to five, I worked in marketing agencies and design agencies and in-house as a designer.

I would notice details that were maybe overlooked by other members of the team.

I was kind of the stick in the mud.

Because the focus sometimes in marketing is we need to update the website.

And I'm going, well, actually, hang on.

What does that look like in practice? And where do most businesses get it wrong?