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Brett Duncan

Brett Duncan

Oct 19, 2026

3:13
What brought you into the writing world?
3:18
Well, it's been an interesting journey to say the least.
3:21
Setting my two divorces aside, I started an ad agency.
3:27
And this was back in 95 when I had a real passion for doing commercials because I always thought that the commercials on cable were crap, you know, and the mom and pop look, you know what I'm saying.
3:41
So I wanted to up that, Andy.
3:42
So I aligned with about three cable companies, started doing commercials, Fairly well with that.
3:49
But then all of a sudden, you know, in the late 90s, the Internet website started popping up and that was the new, you know, it was kind of controversial at the time because businesses weren't really keen to it.

6 MINS LATER

9:55
Is that
4:25
What turns visits into actual sales?
4:29
Well, that's a good question.
4:31
I need to more or less set that up, more or less.
4:35
You know, let's take a typical chatbot, if you will.
4:39
You know, a chatbot is text.
4:41
usually only, and it's better than nothing.
4:45
If you go to like Google Gemini, go to Google and text, how much does chatbots increase conversion on a website? They'll say 20 to 30%.

12 MINS LATER

16:59
Why is that only the beginning? And why might they still need someone like you?

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