What did the paint protection industry look like back then, and what made you think that there was a real business in it?

Yeah, so when we started, we were mobile.

And then in 2014, we became that brick and mortar and started doing the bigger detailing services, automotive detailing services that are associated with paint protection, film, ceramic coatings, window tints, and all that.

And at that time...

There wasn't a lot of competition in the market.

We were able to kind of really take over the area that we were in.

And then right around 2016, 2017, as electric vehicles were becoming more popular, they're being made in a more eco-friendly way.

So what's it look like, like 90 days post