Yes

... and cognition.

So flashback over 20 years ago, really around the year 2000, we in the hearing aid business thought we'd solved all the problems 'cause we were making sounds louder.

Now everyone can hear.

And then I, I did a lot of, again, understanding the needs, talking with audiologists, talking with people with hearing loss, and said, "So, you know, is loudness, is, was that your biggest complaint that, you know, things weren't loud enough?" And they said, "Well-My biggest complaint is I go to dinner with my spouse and, and after 30 minutes I'm exhausted and I check out.

Like, well, what does that have to do with loudness? That's got nothing to do with the volume of the device or the volume of, from your hearing loss.

So I started digging deeper, and w- people's experience with hearing loss isn't what we assumed as technologists or in the medical audiology field.

So from your experience and your vantage point, um, what of these developments really matter, and, and what's kind of more marketing? Or just, just really would love to get your insights on that.

What's an example of, you know, a quote unquote good impact force, and what's an example of a potentially harmful impact force?

So quick clarification, I don't, don't only study impact forces, I study kind of all these different types of forces c- that influence the musculoskeletal system.

And so maybe it's just better to really first just define what an impact force is, 'cause runners love to talk about impacts, and impact loading, and minimizing impact, and, and, and injuries associated with impact and all these things.

So, um, I think when it comes to running biomechanics and when we use the term impact forces, we mean something very, very specific, and we're talking about this instant.

It's, it's actually a, it, it's not just a single instant, but it's this event that happens when your foot hits the ground when you're running or walking.

There's impact forces in walking, um, and, and jumping, and, um, and we can characterize the, the, the, the force between the foot and the ground using what we call force platforms.

It's sort of sophisticated scales essentially where we can quantify the forces between the foot and the ground.

You know, I am curious from what you see in the lab from any data from real world runners using these kinds of sensors that Avelo is using, are, are there any type of gait changes or aberrations in form or other signals that might indicate, you know, you're reaching this point of breakdown, of injury, of r- overreaching beyond your current abilities? I- is there anything that might give you a hint that that's on the horizon?