Yeah.

So you've gotta show them how you're gonna affect their bottom line, whether it's through efficiencies or how you're saving them money because hay's so expensive, different ways like that.

And that's the cool thing.

I know that there's other companies that do it, but I don't know that there's a whole lot of people that do it the way that we do it.

And Cade talked on it a little bit, but we just, we test everything on the ranch, and it does not hit market if it doesn't work or if there's not a solution.

And we tried really hard to put it out there, and it's super basic, but it's also very, very advanced if you know how to use it.

And Cade can talk about that a little bit, but there's different ways with our feeders that we can improve the body index and everything on your cows, how we can bring your lower weight cows into higher weight cows, more efficient ways to feed, different things like that.

[laughs]