But what is a creative way for organizations that are kind of scrappy to to have that kind of like feedback loop? Like how what's that look like for you?

Yeah, I've done it on lots of different scales.

At some organizations, it's literally been like a bi-weekly call.

And we're looking at the same dashboard, the same report, whatever level of data we can get to, and we're unpacking it together.

And we're using the same language, using the same terms, some open-ended questions so that people can feel heard.

But then also, hey, we're going to look at these particular items every other week.

And so we can really actually look and see if we're making You know, I've had some teams where I've had an open meeting once a month for sales, for product, for, you know, customer success.

So what is the future of marketing? Do you think, you know, per what you just said about the value, do you think of like where it's going is where it should be going? Are they the same thing? Kind of let's hear your thoughts and opinions on that.

Why do you think that is? Why do you think that problem is still there today?

Yeah, I think it's an old school kind of way to think about things.

Because I know very early in my career, marketing was like, Revenue, revenue, new business, just think about leads.

We've got it from there.

And now, particularly as AI is transforming how buyers buy, and so much of that process happens before they ever talk to sales, it really has linked all of those functions together, particularly marketing and sales.

But I think CS and account management even some of the stronger relationships to have because it is a full circle.

Your best customers prefer you.

How do you see that impacting tech stacks? Or how have you seen it with the organizations you've worked with?

[beep]

Hey, Adam.

Sorry I missed your call.

If I could pick just one demand gen channel to focus on, it's gonna be AI-powered search.

And I know AI is, like, the cheapest buzzword we have right now, especially for marketers.

But for me, the best part is that it's, like, the perfect blend of old school and new school that gets good results.

I have been in marketing a long time, and so I'm always fascinated when we've got a way to amplify and optimize old school tactics and best practices with new technology and innovation, and this is a place where I feel like I've got a couple clients who are in different markets but using similar playbook and it works.