Can we talk about this story engine that you keep talking about? What, what is the story engine for Cocomelon Land?

Yeah.

So the show itself is about kids' milestones.

So first time going to the doctor, first time going to the dentist, uh, losing your toy, or all these things that, that kids go through.

And so it's like, and, and we had this cast of like six kids, uh, and, and but one of them was like the main one.

His name is JJ.

And so it was like, okay, how do we feature him as like, and, and be true to him being like, he's like the Mickey Mouse of that company.

Can you tell us the process for writing the first draft of an animated screenplay?

Like, how do you navigate that?

Well, it's funny.

So right before that, so my first job was at Hasbro Studios.

You know, Hasbro, they do Transformers.

They own G.I. Joe.

They do everything.

Toy company.

So tell me a little bit about like that pivot and like what kind of made you decide to start one in the first place?