
Brandon Vaidyanathan
Sociologist
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Sep 12, 2026
Sociology Professor: The Suprising Link Between Aesthetic Beauty and God | Brandon Vaidyanathan
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Simon UssherHOST
In institutional flourishing and your sort of work in that field, is there a role for institutions where the companies are otherwise to try and foster beauty at work as a way of driving success forward?

Brandon VaidyanathanGUEST
I don't actually include beauty as one of the, you know, the ways in which I think about, you know, the criteria for flourishing are, you know, a number of sort of factors like, you know, stewardship of the kinds of resources one is given, a sense of accountability.

Brandon VaidyanathanGUEST
So, you know, if you have a particular mission or your practice is aligned with that mission or are they at odds with it, you know, do they undercut what you claim you're trying to do? I suppose you could think about beauty at some of those levels, but usually the...

Brandon VaidyanathanGUEST
The kinds of challenges that we find are the disjuncture between the kinds of ends that a particular institution is oriented to and then the performance of people in those institutions.

Brandon VaidyanathanGUEST
Are they carrying out what the roles are that they ought to be carrying out.

Simon UssherHOST
to just sort of go and adorn the corridors with, say, beautiful paintings that might miss the point, right? Is it kind of like it has to track into the mission of the organization?