'Cause that, that's can be nerve-wracking to go out on your own, but what did you keep hearing from owners that made you think that this is a thing that you want to build?

Yeah.

Yeah, that's a good question.

So yeah, the stability of a, you know, a chief marketing officer role at a startup is pretty keen.

It pays the bills, and you, even though you're, you live in the startup world, which is a pretty high, high energy, high pace environment, that whole three-year journey for me, like you said in the intro, allowed me to get early hands-on all these AI, LLMs, and new tools that were coming to market and fail with them, try them, throw the bad ones away, keep the good ones, experiment a lot, and also fundamentally, you know, figure out and start to learn how the human and the AI can work most optimally together.

So when I was planning on leaving my gig at the startup, I just started having conversations with, you know, people in the neighborhood, people at church, people at the club, and invariably those conversations around, were around AI.

And I would explain to the folks that I was talking to some of the things that were actually possible and that we were doing at the firm that I was working at.

Okay.