Was that the goal from the beginning, or was there a time in your career that you started to really focus on that?

Not at all the goal from the beginning.

Um, I just was so surprised when I started, like how insane of a world this all was.

Like, when I started, like seeing how much money you could make and the opportunities that were available, I was like, "Holy crap, I feel like a lot of people would wanna do this if they knew what was on the other side of it." And at the same time, I also felt like no one was talking about it, so I was like, I'm always looking for a space in content where maybe there's something that isn't discussed frequently, you know? Some topics are super saturated and, you know, can be beating a dead horse into the ground.

But at that time, there was really no one talking a lot about this in depth.

So I started making a few videos about it, and it was by no means under, like my niche at the time, and I would say it was a slow burn for sure, and then it kind of became, like a key pillar of my brand the more and more I did it.

And I love making videos about topics that I'm either super passionate about or super knowledgeable about, and I just felt like I was getting so much knowledge in the industry and could provide a lot of tips and tricks for other people who wanted to do this.

What do you think is a mistake you made earlier in your career that you would urge young creators to really think about?

Hmm.

It's one thing to get a platform.

It's harder, in my opinion, to maintain it.

You know, it's, once you're there, you have a whole different mindset than when you're trying to get there.

When you're trying to get there, you're kind of, I hate to use the corporate phrase, you're kind of throwing spaghetti at the wall.

You're trying new videos.

You're doing different things.

... than it was when we were, you know, in high school?

related to the views, like, is that also an indicator of like when it's time to pivot? So we did a story maybe last year that looked at like, there were a lot of like skit comedians who turned to food content creation, you know, so kind of how do you determine when to pivot?

Yeah.

You know, I never want to say, because I always say embrace your flops and like even your low performing videos, like they're still important and they're important for that sense that you get to see, oh, this is not performing that well.

That tells me, hey, maybe I need to pivot.

And it gives you that knowledge that you need.

Like you need a worst seller just as much as you need a best seller to figure that out, you know? So- For me, it's, you know, understanding, okay, you know, maybe there's a series of mine that was so successful when I first started out, but now, you know, it's not as successful.

And also what's really important is if I'm showing up on this platform, making two videos a day, I need to actually like the content I'm making.

What's the longevity here? How long, you know, do we join the S65, join the retirement hype house?